I only ever work with clients who are:
- Committed to working on themselves
- Eager to learn exactly what I teach
- Considering how they can best serve others
- Someone I’d get on really well with in any circumstance
- Able to afford my fees (which range from $300 to $30,000)
And they’re mostly:
- Established in their existing profession
- Advanced in their own spiritual practice
- Ready to begin a one-person, purpose-based internet business
And the best thing is they just show up in my inbox ready to get to work!
This makes my life a dream.
I look forward to every coaching call I host.
They regularly go beyond the 1-hour mark to 90 minutes because the conversation is so good.
And I end them feeling great because I know I fulfilled my deepest purpose.
If this sounds like a lifestyle you want, I have good news for you: I’m going to tell you exactly how to get it.
Once I knew what to do it took me just 5 months to go from my old life of compromise, fatigue and selling my time for money…
To my new life of passion, purpose and profit.
And you can do this too if you use my secret weapon, which we’ll get into below. But first I have to tell you about…
What Everyone Gets Wrong About Internet Business
Scamming
Before I bought my first course online I thought every single one was a scam… just because it was sold on the internet.
I never stopped to reason that out.
It was just an unconscious bias.
I knew people got scammed on the internet and that it was, in theory, easier to scam someone online than it was to scam someone in person.
On the one hand, my opting out entirely meant I definitely wouldn’t get scammed.
But on the other hand, it meant I missed out on any and all potential value I could have gotten from educational products sold through the internet.
So I stayed in the dark.
I knew people were making a lot of money and a lot of impact online. But I figured it was a dark art and there was no way of ordinary people learning how it worked.
So I stayed in my old business that I’d already far outgrown.
And I kept earning terrible money and doing only a fraction of the good I could’ve been doing in the world.
Niching
Everyone thinks you have to choose a niche to do business online, like:
- “Money management coaching for millenials”
- “Graphic design for realtors”
- “Email marketing for halal butchers with over 50 years in the industry”
Yes, some advice will tell you to get that specific.
I spent years considering what my niche might be, what my ideal “customer avatar” might be.
None of it led me anywhere.
See, this kind of advice is all good for traditional business, but traditional business is not the best move for you or me.
We’re going to be doing something else entirely, which we’ll get into below.
Lead Generation
If you’re going to do business you need customers, right?
And if you’re going to have customers you have to find them, right?
Wrong.
Well, not wrong if, again, you’re running a traditional business.
But there’s a whole other way of doing things.
It’s easier.
It’s faster.
It’s built to bring you only the kinds of clients I mentioned at the top of this post.
What a Select Few People Get Right About Internet Business
The Internet is Just Another Marketplace
I’ve written about this before so feel free to skip this section if you’re familiar with the idea.
Once I’d been involved in the digital marketplace a while I saw that it’s really no different to any other.
Farmers take their carrots to the farmer’s market.
Ordinary people take their knowledge to the digital market.
But wait, what about the scammers?
Consumer Radar
When the internet was young it may have been easier to fool people, but consumers are now incredibly sceptical (as they should be).
The number one desire among consumers regarding who they buy from is authenticity. And it’s easy to measure.
Anyone can script an ad and throw it up with a link to a flashy sales page. They may catch a few buyers, but they’ll get less now than ever. In fact, no-one among the tens of thousands I’ve met online in the now-sophisticated self-improvement space would buy from this kind of outreach campaign.
When I was considering my first online course, I watched the provider, Dan Koe, for months.
I saw that his ideas, principles and presentation were consistent over time. He put in the work with his content to convince me that he was who he said he was. That he stood for what he said he stood for. That he walked his talk.
So when it came time to punch in my credit card, I felt confident that I was going to get what he promised. And boy, did I!
Dan showed me that there’s a whole side of internet business flying the flag for providing genuine value to consumers. And that in the age of social media, where word of mouth can spread like wildfire, providing that value is the best advertising money can’t buy.
And besides, how many scammers are there in the world, really?
We tend to hear about fraud because it makes for good news. But most people are kind-hearted, compassionate, and co-operative. Most people want to make a positive impact on the world, not a negative one.
So it’s good to be sceptical. But old me could’ve absorbed a lot of value from online education much sooner if he’d stopped to think about the actual likelihood of getting ripped off.
I actually ended up working with Dan to educate other aspiring businesspeople inside his university-level course. This is a demonstration of the kinds of high-level opportunities that are available online once you dive in.
“You Are The Niche”
This is one of Dan’s most powerful ideas, and it’s a huge part of what got me to $10K a month.
You don’t have to choose a niche because your unique blend of knowledge, expertise, passions and curiosities is a niche.
It doesn’t feel like a niche because it’s kind of invisible to you until we bring it out and shine a light on it. It’s just you. Not some chopped-off or filtered part of you but all of you.
Now, if you’re like most people you’ll be thinking “but why would anyone be interested in me? Why would anyone be interested in my childhood trauma or my amateur music skills or what I learned doing web design for that B-list celebrity?”
But this is precisely what people are interested in.
Consider the content you consume online.
Do you watch, read or listen to content from “Wordpress Plugins Weekly” or do you prefer stuff from real people?
I wonder: why did you subscribe to receive this email? It’s almost certainly because you resonate with me and my ideas. But that resonance can only take place when I share openly and honestly, from my heart, to give you the opportunity to connect with me as if we were at the bar.
And if you need a service I offer, are you more likely to buy from me or a random ad that pops up on your facebook?
This is the kind of trust that only a personal brand can build.
Because a personal brand is precisely the gut-level sense of you that people have after consuming your content.
By putting out content that honestly represents me and what I stand for—by being vulnerable and candid and polarizing—I’ve attracted my tribe. Over 20,000 people hear from me regularly across social platforms, and a few of them decide they want more help from me than they can get from my free output.
So they get in touch, we talk a bit in the dm’s, we get on a call, we figure out what they really need help with and whether I’m the man for that particular job.
Then, if I am, they pay for a coaching package and we start working together—often the very next day.
I’ve been blown away by how easy this has all been. So I’m here to assure you that it can be that easy for you, too. And tell you exactly how to get started…
How to Make Dream Clients Come to You
STEP 1: Post content that demonstrates how you solved the biggest problems in your own life
Businesses are built on problems and solutions.
This has been true since before “business” was even a word.
It’s how civilization became viable.
But of course, we needed technology in order to specialize.
In 2024 we have enough tech that I can sit here and write about mindfulness and online business all day. Mad, right?
And you can sit there and write about what you can help people with.
A great place to start would be to insert your own story into the format I used here:
Or here:
Or here:
If you don’t have an X account yet—or you really don’t know what to write about—check out my 240 baby steps to freetirement article.
STEP 2: Be your own algorithm
Content creators who complain about social media algorithms outnumber those who don’t 99 to 1.
I’m kidding, I don’t know what the numbers are (no-one would study that sh!t).
But what I do know is that complaining about the algorithm only ever hurts a creator. Posting about how they’re not getting followers is never a good look.
Good news: we can hack the process with something you’ve already been doing your whole life: making friends.
Friends are the ultimate social media growth hack.
And most creators are cool as f¥ck, so you’ll want to know them anyway.
Once you do, you can make loose or tight arrangements to share one another’s content and BOOM—the algorithm ceases to matter.
STEP 3: Watch for people in the comments who look like they need your help
As you start to get some eyes on your content, people who need the kind of help you can provide will show up.
Copy the link to their comment and paste it into a DM.
STEP 4: Talk to them
Continue the conversation naturally, but be sure to mention that you solved the problem they’re having yourself. Don’t be humble, be factual. If they don’t want to solve their problem they’re super f¥cking weird.
Ask about what they’ve tried so far to fix the issue themselves. Then, if what you did to fix it in your life is different—and appropriate…
STEP 5: Guide them through your solution (for free)
If you have coaching/teaching experience you could jump into charging fees right away, but if you’re new to all this then I strongly recommend just helping people as a good deed first.
I taught mindfulness for free and for donations for 2 years before I ever charged a penny for it. And I’d already been teaching people to play drums for 20 years at that point.
Doing the work for free takes the pressure off you and keeps things casual. You’re free to adjust as you go, figure things out, and ask for feedback along the way (highly recommended).
STEP 7: Get a testimonial
Assuming your solution works for your client, ask them to talk about that on a quick video. Most people are comfortable with this these days. If they’re super camera-shy, a text testimonial will do. But text is WAY less valuable than video here—your future clients want to look into the eyes of your current ones and hear what they think.
A lot of people feel they’re being selfish when they ask for a testimonial.
“I’m supposed to be doing stuff for the client, right? They’re not supposed to be doing stuff for me!”
They’re not doing this for you. At least not entirely. They’re really doing it for all the other people out there who need the solution they just got.
STEP 8: Repeat
Keep posting, networking and helping people until you have 5 video testimonials.
Whack these up on a simple landing page, then…
STEP 9: Price appropriately
Ask ChatGPT what the going rate is for the kind of service you’re providing.
STEP 10: Sell
Do everything exactly the same, but now on calls with potential clients, toward the end of the conversation, tell them about the price of your service.
This isn’t a post about sales and I’m no expert in that anyway. But I don’t need to be. Because the people who become my clients are so heavily pre-selected that 95% of them sign up.
I sold my first mindfulness session for $149 in the beginning of 2022. I now sell sessions for $300 and I’ve still yet to encounter anyone having an issue with price. This is for one important reason: my clients feel the solution I’m here to give them is worth more than $300.
Simple, right?
Should you hit a wall here and get 20 no’s in a row, you need to do one of two things:
- Study how to demonstrate the value of your solution in your content
- Lower your price
Both are easy to do.
STEP 11: Repeat
This simple process can potentially scale your income infinitely. I’m at $10K a month and climbing.
Of course, there’s more detail to every step. I could publish a thesis on how to write short-form posts alone. Maybe I will! But for now, that information is all out there for free.
If you want me to bring it all together and personalize it for you—or if you need help with any of the individual steps I’ve listed in this post—click here to tell me about your goals and I'll get back to you within 24 hours.
Win/win for the win,
dg <3
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